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CHUCK A SICKIE FOR THE MOUNTAIN

- V8 Supercars

To celebrate the 50th anniversary of the Bathurst 1000, we gave fans a legitimate way to get the next day off work...by helping them chuck a sickie. They could upload their social media profile pic to be embedded into a personalised sickie video, with the biggest names in racing encouraging bosses across Australia to give their workers a deserved break after what were going to be massive celebrations. This integrated online campaign covered social, eDMs, display ads and more.

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