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THE BEST PROMO EVER?

- Lotto

To celebrate Lotto's involvement with the Sydney Opera House, we firstly came up with an amazing promo idea - the chance to win a weekend staying inside this iconic building. Then we came up with a fun way to promote it. The campaign included TV, online, social, outdoor and print executions, generating record ticket sales and providing one lucky winner with a once-in-a-lifetime experience.

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