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When they’re in the moment, it can be hard for people to see the danger they’re putting themselves in. They’re more likely to see the danger their workmates or loved ones are in, and save them, than they are to take themselves out of harm’s way. So by telling people to take a moment; to stop what they’re doing and look around for any signs of danger, we created an integrated campaign that changed the way people go about their work, and reduced the number of electricity-related incidents and deaths. 

DIY guy - Energex
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Tradie radio - Energex
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Truckie radio - Energex
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